#NotSpecialNeeds – Just Human Needs: World Down Syndrome Day 2017

Posted on 21 March 2017

The official 2017 World Down Syndrome Day (WDSD) campaign video has a powerful question for communities worldwide; what does “special needs” mean anyway?

Click here to view the Not Special Needs campaign video.

Paving the way for meaningful conversations surrounding language and attitudes associated with disability, World Down Syndrome Day (March 21st) has zeroed in on the term “special needs” and is using the platform to raise awareness on individuality, inclusion and empowerment.

Created by Italian organisation CoorDown, the video aims to change the way communities think about the term “special needs” – highlighting that people with Down Syndrome might need additional assistance and adjustments to meet a need, but that doesn’t make that regular human need ‘special’.

“The need to receive proper education, to get a job, to live with independence, to catch up with friends, to play sport, to fully exercise our rights as equal citizens are important aspects of life for each of us and, are needs that no one would dream of defining as ‘special’. Yet for people with Down Syndrome, the label of “special needs” is often used to describe them and their needs.” (World Down Syndrome Day)

Starring Glee actress Lauren Potter and Scrubs actor John McGinley, the campaign video was seen by approximately 1 million people within the first 24 hours of its launch. Packed with some great resources and information, the campaign encourages viewers to visit the official Not Special Needs website.